@rsp/macro v1.0 Open Specification

Macro-Economic Vertical Equilibrium

Transitioning search engines and ad auctions from winner-take-all monetization extraction engines into dynamic, capacity-aware economic balance ecosystems — the approach we call , scored with the and switched on after a .

The Legacy Model

Monopolistic Extraction

Permanent user profiling & predatory retargeting.
Top 1–3 players capture 80% of volume regardless of capacity.
Overworked staff, customer bottlenecks, and wasted ad spend.

The @rsp/macro Model

Synchronised Equilibrium

with zero persistent tracking; raw events burned on write.
based on real-time operational capacity.
Industry equilibrium protecting workforce health & capital efficiency.

Signal flow

Pooled intent

Anonymous demand aggregated per vertical; raw identifiers burned on write.

Capacity telemetry

Workforce stress, financial velocity and consumer experience sampled.

VES scoring

f(Relevance) × (CX / S) × (VT / VA) resolves a live equilibrium score.

Rotational exposure

Prominence rotates toward operators with real headroom to serve.

SECTION 02

Telemetry

Tripartite metrics: Workforce, Financial, Consumer CX.

SECTION 03

VES Formula

Vertical Equilibrium Score & Ad Rank Math.

SECTION 04

Calibration

3-Month Sandbox & Equal Exposure leveling.

SECTION 05

Governance

k-Anonymity, Zero-Knowledge & Burn rules.

Glossary

VEO — Vertical Equilibrium Optimisation: The branch of Equilibrium Theory that ranks advertisers by whether they can actually serve demand, instead of by who bids the most.
VES — Vertical Equilibrium Score: A live score combining relevance, consumer experience, workforce stress and financial velocity. A higher VES means a business has healthy spare capacity.
Tripartite telemetry: Three anonymised capacity signals — workforce stress, financial velocity and consumer serviceability — that feed the equilibrium engine. No personal tracking is involved.
Pooled intent: Search demand is grouped at the vertical level rather than tied to individuals, so matching happens without persistent per-person profiles.
Calibration timeline: The mandatory 90-day onboarding sandbox: Month 1 equal exposure diagnostics, Month 2 UI/UX remediation, Month 3 telemetry sync — the engine only goes live on Day 91.
Rotational Equilibrium Engine: The live ranking system that rotates exposure across a vertical pool so demand flows to whoever currently has capacity to serve it well.