Section 03 / Mathematical Specification
VES is the maths behind : it converts into a live ranking signal. Underlined terms show a definition on hover or tap.
Algorithmic Ad Rank & Prominence Formula
VES = f(Relevance) × ( CX / S ) × ( VT / VA )
Equilibrium Ad Rank = (Bid Amount × Quality Score) × VES
| Variable | Dimension | Source Telemetry | Algorithm Impact |
|---|---|---|---|
| CX | Consumer Experience Index | Call queue metadata & 1-tap resolution surveys | Lifts VES (High Quality) |
| S | Workforce Capacity Index | Anonymized shift hours, leave spikes, stress | Lowers VES (Throttles Stress) |
| VT / VA | Target / Actual Financial Velocity | Zero-knowledge accounting software API | Rotates Share when Target Met |
Glossary
- VEO — Vertical Equilibrium Optimisation
- The branch of Equilibrium Theory that ranks advertisers by whether they can actually serve demand, instead of by who bids the most.
- VES — Vertical Equilibrium Score
- A live score combining relevance, consumer experience, workforce stress and financial velocity. A higher VES means a business has healthy spare capacity.
- Tripartite telemetry
- Three anonymised capacity signals — workforce stress, financial velocity and consumer serviceability — that feed the equilibrium engine. No personal tracking is involved.
- Rotational Equilibrium Engine
- The live ranking system that rotates exposure across a vertical pool so demand flows to whoever currently has capacity to serve it well.